utility

Are expensive jeans worth it?



Toogood denim

Jeans. So utilitarian. So egalitarian. Yet so bloody difficult to nail! Are expensive jeans worth it? Should you pay more then £100 for a pair? Surely denim is considered a workwear fabric, ergo it should be cheap as chips. Yes, but no.

There’s denim and then there’s denim. Japanese denim is beautiful – dense, dark, rigid but made in Japan so relatively expensive. Stretch denim to me is not really denim. (It’s usually cheap and prone to sagging, and don’t get me started on jeggings.) And modern mass produced denim is nothing compared to vintage denim. (more…)

12 Comments , , , , , , , , , , , , , , , , ,



Found! The oldest Levi’s women’s jeans in the world



oldest Levi’s women's jeans in the world

Love this story on what’s thought to be the oldest pair of women’s jeans in existence. They’re Levi’s of course, and were owned by Viola Longacre, a student teacher who bought then in the early 30s. The cut is surprisingly contemporary (I’d snap these up in a heartbeat), which proves why people lust after vintage Levi’s. (more…)

1 Comment , , , , , , ,



Muji – the regeneration



Muji New York Flagship on 5th Avenue

Before Uniqlo there was Muji, an emporium of well-made Japanese utilitarian basics where I religiously stocked up on winter camisoles (until they tweaked the ones I loves and I defected to HeatTech). Over the years Muji’s clothing offer has been sidelined by the might of Uniqlo, but it’s fighting back with its New York super store. (more…)

1 Comment , , , , , , , , , ,



1 2 3