sustainability

Positive fashion: For Days and the circularity of everything



For Days circularity business model

‘Circularity’ is a word that has been doing the rounds (lol – no pun intended) for a while and we’re going to be hearing it a lot more. Example: For Days, the subscription based, ‘closed-loop’ T-shirt company that lets you return its worn-out tees in exchange for a new one, then upcycles the spent fabric into new yarn.

For Days recently received $2.7 million in funding and is starting to licence its business model to other start-ups. (more…)



On circularity, beauty and solving the cost of convenience



Axe deodorant is part of the new Loop circularity platform
I think about the cost of convenience a lot. We’re so hung up on things being quick, accessible and easy that we forget that there’s a cost associated with it. For example, two of my bugbears – getting hooked on free media consumption means we’re now slaves to Mark Zuckerberg and his ilk, and the obsession with a cashless society is a burden for older people who can’t keep up with technology and miss the human interaction of bank counters and supermarket checkouts. (Not to mention the simple fact that cashless culture means you spend more.) And then there’s a third – the environmental cost of our disposable culture.

The good news is there’s finally some progress being made in the field of packaging. We still want the convenience that comes with disposable goods but we’re not changing our behaviour fast enough for recycling to make a significant difference. (more…)



Positive fashion: Liass underwear



Liass underwear

Thanks We Make It Last for the heads up on this comfy knickers brand, Liass. (Cos if there’s one time you need your comfy pants, it’s now).

It’s actually the bras I like most; simple sporty bralets made with eco fabrics like recycled polyester/spandex (upcycled from plastic bottles) and soy/organic cotton (a biodeagradable fabric made from the hulls of soybeans), manufactured in New York. (more…)



Positive beauty: Costa Brazil by Francisco Costa



Costa Brazil Francisco Costa sustainable beauty brand

I’m liking the sound of Costa Brazil, the new sustainable beauty brand by – who’d have guessed? – Francisco Costa.

If you remember, he was ousted as women’s creative director of Calvin Klein to make way for Raf, but this art-meets-beauty concept (partly inspired by artist Piero Manzoni) has apparently been on his mind for a while. “The last three years at Calvin were nothing but brutal. I felt liberated to do something new, and I already had this in mind. It switched the energy positively,” he told Vogue.com.

Core to Costa Brazil is a super-ingredient, Breu, a sweet-smelling resin that comes from the Almacega tree (more…)