Estee Lauder

Marketing the modern muse



At the press launch of Modern Muse back in May, it was made clear that this was a major launch. The biggest Estee Lauder fragrance launch for ten years in fact. And boy, have they promoted it. I’ve been to a launch, a dinner (when I sat next to master perfumer Harry Fremont himself – what a sweetheart), there’s been the ad campaign with Arizona Muse, a Facebook app to celebrate your own muse, and now a short film.

The film, by Steven Sebring is a gentle portrait of Arizona Muse, talking about her life in London, New York and Massachusetts. I love how it’s shot and how intimate and personal it feels (don’t miss the Super-8 moment at the end). (more…)



Buy it now: Mother’s Day beauty buys



What do you get your mum for Mother’s Day? I don’t always have to worry about this one as my mum lives abroad and is usually pretty happy with a card, flowers and a phone call. But I think you can’t go wrong with something pretty or pampery in lovely packaging. Here are a few beauty ideas that I like in case you’re still stuck… (more…)



Nail news: Hello Kitty, MAC, Estee Lauder, Butter London



ESTEE LAUNDER PURE COLOUR BEYOND BLACK AND METAL MANIA
It’s official, the whole world has gone nail polish crazy. Estee Lauder has responded to the ‘nail polish index’ (didn’t Leonard Lauder coin the phrase ‘lipstick index’?) by really pushing its nail polish offer. (more…)