The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
Trending for ss14: the intersection between art and fashion. Oh yes, I’m well up for this. Ok, art and fashion have always been rampant bedfellows, but from here on in, I think we’re going to see a lot more fash-art hook-ups. Sorry purists but art just got fashionable.
On the nail front, the general consensus is that nude nails are in, and that includes the so-out-it’s-now-in French mani. I haven’t had a French manicure for years but I did go through a phase of having an American (the more subtle version) at Topshop every week. For doing it yourself though, it’s all a bit of a faff. The lazy-girl option could be Dior’s new, one-step clear Nail Glow. According to Vogue, it enhances white tips with one sweep of the brush. (more…)