A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…
1/ PHOEBE PHILO (above) is returning to Mayfair. I confess I’ve found it harder to engage with Phoebe’s brand without the traditional catwalk show, look book images, or physical retail. So having an IRL store in London is welcome news. (more…)
“Your GQ and Vogues are about to become hair plugs on a mid-life crisis billionaire. The Newhouse family are smart and they will recognize that this is a dying industry with terrible cash flows so they will register some trophy value by selling it to someone who likes the idea of owning GQ. They are going to go the same way as newspapers. In a very weak flex way, it’ll be like owning Chelsea football club.” (more…)
“At a toast for [GQ editor, Will] Welch at Frenchette this spring, Wintour mentioned the time he and Adam Rapoport, the editor of Bon Appétit, played basketball with LeBron James, until Welch “removed himself from the court because of a seriously damaged fingernail,” Wintour said, joking that Welch “was ahead of the curve in knowing that grooming was going to come first in the men’s world.””
Reeves Wiedeman, New York Magazine. (more…)
It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).
Where did it all go so wrong?
For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)
