Technology

Swarovski launches SCVNGR ‘Discover Your Light’ treasure hunt




‘Gamification’ has been talked up as the next big thing in digital fashion for a while, ever since Jimmy Choo employed Twitter, Facebook and Foursquare in its Catch-a-Choo treasure hunt, in fact. More recently, Netaporter’s ‘shop window’ app by Aurasma created a frenzy at Fashion’s Night Out as hoards of fashionistas (including one Anna Wintour) waved their smart phones in front of virtual Miu Miu shoes and Proenza PS1s in a bid to win the goodies on display in a one-night-only store front. (more…)



Vogue Fashion’s Night Out in pictures



Did anyone go to Fashion Night Out? Wasn’t it a blast? I had so many things I wanted to go to, from checking out Lulu Kennedy’s ‘Honolulu’ at Liberty, to getting my nails did by Sophy Robson at Chanel, to falling whizzing round Rupert Sanderson’s roller disco. In the event, I mostly got waylaid in various spots around Bond Street shooting the breeze with every blogger in town…

Liberty London Girl’s packaging contest judging at Starbucks

Jeanette DJing at Vivienne Westwood

Good to see Phillip Sallon back on the social circuit

Alcohol was served in anything but glasses: punch in a teacup at Moschino, cocktails in coconuts at Lulu Kennedy/Liberty and jam jar bevvies at Harvey Nichols

I spy an Hermes horsebox – with the longest queues ever for ‘bangle bowling’ (bowl a bangle into a scarf-covered riding hat and win a paper bangle!)

Rupert Sanderson was hilarious fun (but not so hilarious for poor Katie Chutzpah who sustained a fractured-elbow-shaped injury). Here’s a photo she took of me doing my best Olivia-Newton-John-in-Xanadu impression.

I loved Netaporter’s idea of a shoppable ‘window’ where punters could win prizes. Here’s my photo from London:

And here’s the NYC version:

And finally, to Harvey Nichols’ fashion fairground, a complete madhouse of London’s craftiest designers customising FNO tees, bags and anything else in sight (J W Anderson even stuck Harajuku stickers on a Celine bag and someone’s boots). My Secret Tees looked great of course and the bids are already stacking up. Feel free to bid if you fancy winning a one-off tee from one of London’s coolest creatives. All profits to Kids Company – yay!)

Roksanda Ilincic on customising duty

Pin the ponytail on Karl’s head

Secret Teeeees!






Quote of the day




“Teenagers don’t buy Seventeen magazine anymore — they make their own magazine on Tumblr.”

Donald Robertson, senior vice president, creative development, for Bobbi Brown on the new Bobbi Brown Blog, WWD

[Image: WWD]



Vogue’s Fashion’s Night Out: The Lowdown (plus my contribution)




What am I looking forward to on Vogue’s Fashion’s Night Out? Jeez, where to start? At the Vogue bloggers’ preview last Wednesday morning, I chatted to Alex Shulman and what seemed like half the Vogue staff about their magnificent plans for September 8th. (more…)