Here’s a good example of a branded campaign where everything fits. Dr Martens (whose shoes have really hit their stride in recent seasons) came up with the First And Forever idea, playing on a sense of youthful nostalgia that marries fashion, music, romance and some beautiful imagery. (more…)
Harper’s Bazaar (UK) September issue hits the newsstand today with Beyonce on the cover. I love the way this behind-the-scenes video was shot – you really feel like you’re there. Check out the balcony scene…
I went to Vintage Festival yesterday and spent far too much time in the (free) Vintage Village snapping 1960s plan chests and dressing tables and not enough time in the main event. I have to say it was all excellently done. The Northern Soul music playing in the main hall set the tone beautifully while The Warehouse transported me straight back to the days of illegal warehouse raves in a haze of dry ice and nostalgia. (more…)
As I have no trouble admitting, I don’t do festivals. Omnipresent mud, stinky toilets, itchy hair, overpriced veggie burgers, endless queues – all for the price of a week in Ibiza? No thanks. One person I know returned from Glastonbury with piles and a faceful of cold sores. How delightful. But Wayne Hemingway’s Vintage Festival promises to be a different sort of festival altogether; it’s in London for a start and on concrete. (more…)
