Design

London Collections: Men AW13 – from highland heritage to city subcultures



Can you forecast next season’s trends based on three days in one city? A little. Two stood out for me at London Collections: Men this week – neither very surprising. Menswear trends are a bit more predictable than womenswear because (as a rule) men like to shop for the familiar rather than the new. So we saw a ton of youth subculture references, plus many nods to Great British heritage and manufacturing. (more…)



Quote of the day: Lena Dunham




“It always makes me so crazy when people on shows have a new winter coat every day. I wore the same winter coat for three years after college, even after my dog peed on it.”
Lena Dunham, in this insightful New York Times story on the costumes behind the characters in Girls

[Image credit: New York Times]



Introducing IDA by Donna Ida



If the blouse-n-trouser-jean is 2013’s new day-to-night uniform (and I reckon it will be), then that’s good news for Donna Ida Thornton. Because this month Ms Thornton launches her eponymous jeans line, IDA, and it pivots around that very look. Having nailed the denim-centric retail sector with her Donna Ida jeans chain, Thornton has gathered her customer feedback and poured it into a tightly focused own brand. Key to which is a ‘true’ high waist – no butt-crack flashing here – a response to many a request from her dedicated customers.

All the jeans in the debut collection are fairly snug on the thighs, with varying widths below the knee from the ankle-gripping, zip-hemmed ‘Audrey’, to the flared ‘Martha’. (I hear a boyfriend jean is in the works too.) My favourite (by sight – I’ve not tried them yet) is ‘Jeanie’, a sophisticated cigarette jean named after Thornton’s most loyal customer, “who’d come in asking for high-waisted jeans. She’s clear about what she wants, and if we didn’t have it, she’d say ‘Well, why not?” says Thornton. “I’ve named the cigarette leg after her because that’s what she wants to wear.”

And about those blouses. They fit in with Thornton’s ‘quintessentially British’ vision for the brand, so for a little elegance, there’s the neat-shouldered ‘Out of Africa’ silk shirt with patch pockets and deep cuffs, or for the full power-bow effect, there are bell-sleeved ‘Mrs Thatcher’ blouses in soft cream, pale pink or a rather apt Tory blue. The collection launches this month and can be pre-ordered now at Donnaida.com.