21 September, 2011

Swarovski launches SCVNGR ‘Discover Your Light’ treasure hunt

‘Gamification’ has been talked up as the next big thing in digital fashion for a while, ever since Jimmy Choo employed Twitter, Facebook and Foursquare in its Catch-a-Choo treasure hunt, in fact. More recently, Netaporter’s ‘shop window’ app by Aurasma created a frenzy at Fashion’s Night Out as hoards of fashionistas (including one Anna Wintour) waved their smart phones in front of virtual Miu Miu shoes and Proenza PS1s in a bid to win the goodies on display in a one-night-only store front. (more…)

Disneyrollergirl 0 Comments Brands, Designers, Events, Technology gamification, Mary Katrantzou, SCVNGR, SPONSORED POST, Swarovski

21 September, 2011

London Fashion Week SS12 Day 5 Highlights

Handsome hair and outerwear at Aquascutum. “I’m not chasing Burberry yet but I can see we can catch up with Mulberry,” said Aquascutum’s Harold Tilman in the FT recently. Joanna Sykes’ immaculate tailored coats and oversized duffle bags shown for SS12 may well prove him right. The Joanna Sykes effect is already working its magic with new stockists including Bergdorf Goodman and Barneys. This is definitely going to be a brand to watch closely…
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Disneyrollergirl 3 Comments Beauty, Brands, Design, Designers, Events, Fashion shows, Trends accessories, Aquascutum, Christopher Raeburn, Claudia Cazeflis, hats, Kinder Agugini, London Fashion Week, Louise Gray, Meadham Kirch, Michael Van Der Ham, nails, Roksanda ilincic, shoes, Smythson, Sophie Hulme, Steohen Jones

15 September, 2011

Lunch in a cabmen’s shelter with Anya Hindmarch

London Fashion Week kicks off tomorrow and what better way to mark it than with a look inside one of the city’s most intriguing little secrets? If you have ever passed one of these curious green huts in London and wondered what they are, I can tell you. (more…)

Disneyrollergirl 1 Comment Brands, Design, Events Anya Hindmarch, London, stationery

15 September, 2011

Rugby Ralph Lauren arrives in Covent Garden

Covent Garden is well on the way to becoming a proper fashion destination. While Neal Street has been hipster central for a while (home to American Apparel, Dr Martens, Urban Outfitters), King Street is aiming to be something of a Bond Street for secondary lines. Burberry Brit is already firmly positioned, and now, slotted between it and the Apple store is Ralph Lauren’s Rugby. (more…)