2 September, 2012

Zalando Collection: The Blogger Apartment

My first introduction to German etailer Zalando came via Uslu Airlines make-up. Trying to find an online stockist for some nail polish a year ago led me to this multi-brand site that also sells a mind-boggling array of international fashion labels. Now, alongside the likes of Equipment, Filippa K, Moschino and Sonia by Sonia Rykiel, it also boasts its own in-house line, Zalando Collection. To celebrate the launch of the second collection I was flown to Berlin to co-host an event with Amlul and Lesmads. (more…)

Disneyrollergirl 4 Comments Bloggers, Brands, Designers, Events, Online shopping, Photography, Styling, Trends, Video Amlul, AW12, bloggers, Clarissa Labin, events, LesMads, online shopping, Patrick Houi, SPONSORED POST, Zalando

29 August, 2012

Boo George for Toast AW12

So that’s it. Summer’s over and whether we get an Indian summer is highly debatable. Time to crack on with autumn then, and gorge on the new Toast catalogue. As always, the art direction, photography, casting and styling are spot on. Boo George’s photography has a dreamy, hazy, wholesome quality reminiscent of 80s French Connection catalogues when the locations were vast and lush. (more…)

Disneyrollergirl 1 Comment Brands, Photography, Styling, Trends AW12, Boo George, look books, Nancy Rhode, photography, styling, Toast, trends

28 August, 2012

Q&A: River Island’s brand director Farida Kaikobad discusses social media, the future of fast fashion and that blogger collection

A few months ago, there was a big old hoo-ha when Fashion Editor at Large published a post about River Island’s blogger-inspired range. The range is part of the River Island AW12 collection and was presented during the press preview but there was a bit of an uproar from bloggers feeling they were being lumped together in a ‘blogger style’ of clashy prints and OTT ‘please-photograph-me’ accessories. The collection is now trickling onto the shop floor so to coincide, I emailed some questions to River Island’s brand director, Farida Kaikobad to find out how a high street brand puts its collections together in these crazy speedy-to-market times, how blogging and social media affects the brand and how that blogger range came about… (more…)