Brands

Nike X Liberty 2014 – perfect match



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There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) (more…)



Guest post: Mr DRG loves the Kaweco AL Sport fountain pen



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A GUEST POST FROM MR DRG…

DRG was recently gifted a rather fine Kaweco AL Sport fountain pen, ownership of which has rapidly transferred to me…

How I wasn’t aware of these pens I’ve no idea. They’re a design classic that has remained pretty much unchanged since the 1930s and are the absolute embodiment of the minimalist, utilitarian German industrial design that I love. (more…)



AW14 press day highlights: art meets fashion



I spent last week doing the AW14 press day rounds and my early highlights include all the art-fashion collections emerging. Each X Other is an interesting collective of artists, musicians, designers and other creatives who translate their work into something wearable, beautiful and often poetic, the idea being that art is always around you. For AW14, they have teamed up with New York artist Maripol to produce these simple pieces printed with her recognisable Polaroids and club flyers…

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You’ve been Vogued



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Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.

And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. (more…)