Ad campaigns

Dr Martens First & Forever campaign



Here’s a good example of a branded campaign where everything fits. Dr Martens (whose shoes have really hit their stride in recent seasons) came up with the First And Forever idea, playing on a sense of youthful nostalgia that marries fashion, music, romance and some beautiful imagery. (more…)



Loewe Flamenco bag



When I first saw this ad on a computer screen the impact didn’t really come across, but in its rightful place on the shiny pages of Vogue, it jumped out. I love the colour combinations and cinematic lighting – although *yawn* does Mariacarla have to be naked? (more…)



First look: UK September Vogue



As much as we all love digital, there’s still nothing that beats holding that all-important Vogue September issue in your hands. And then devouring it page by page (a breathless flick through first, then a more considered pace of page-turning). (more…)