Ad campaigns

Anja Rubik for Kurt Geiger AW11 campaign



Bloggers may be stealing a march on celebs in the ‘face of’ stakes but you can’t beat a good old fashioned supermodel when it comes to a really slick campaign. Kurt Geiger has tapped Anja Rubik as the face of its campaign for AW11. The brand was recently bought by the US-based Jones Group who has clearly set its sights on international expansion. What do you think of Eric Tortensson’s picture of Rubik? Does it make you want to drop a bundle on cute animal-print bootees?



Models with attitude part 2: Bip Ling for Forever 21




So the new blogger-spokesmodel I mentioned last week? Bip Ling is the face of Forever 21, as it celebrates the opening of its third UK store. The three-floor London store opens at 360 Oxford Street on 27th July adding LA-style high street wares to the leggings and leotards of neighbouring H&M, Dorothy Perkins and French Connection stores.

As I mentioned before, the appeal of a blogger-model (Fashion Toast’s Rumi Neely has modelled for Forever 21 in the past) is they bring their personality, creativity and social networking savvy to the party. Multi-tasking Ling will not only be modelling for Forever 21 but also designing the windows. And probably Djing at the party, doing some vox pop interviews and covering the whole shebang on her blog.



Masters of Style at Somerset House




My favourite images from the launch night of Master of Style. The exhibition was curated by Colin McDowell and celebrates the advertising imagery of Italian superbrands. McDowell invited Prada, Giorgio Armani, Salvatore Ferragamo, Dolce & Gabbana, Missoni and Gucci to nominate the campaign images that meant most to them and explain some of the stories behind them. (more…)