These Trademark AW16 look book pictures are giving me flashbacks to my German au pair Uschi (she of the classic Vuitton shoulder bags). It’s partly the model and partly the combo of flares, mules and sensible polonecks. OK, I’ll pass on the flares (not with my diminutive proportions) and you know how I feel about mules, but there are so many other things to love in this collection.
For starters, yes please to the wrap-over quilted jacket with its cute but maddeningly impractical tie-up sleeves. (more…)
If I saw this girl at a party, I’m 100% sure I’d want to go and talk to her. These are the sort of clothes I love; timeless, ever so slightly quirky and adaptable to any situation. Trademark has really defined its aesthetic now and is becoming known for its tailored denim, sensible shirting and those impeccable coats. (more…)
The Burch girls from Trademark are quietly building a solid brand, assembled around all my favourites – coats, knits and shirts. They arrived on the New York scene only a few seasons ago with their ‘modern preppie’ sweatshirts and considered accessories and have developed a strong signature that I guess is in keeping with the idea of American sportswear. That is, ‘sportswear’ in the traditional sense of everyday separates, as opposed to Lulu Lemon-esque ‘athleisure‘. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. HELLO TRADEMARK
I’m keeping my eye on Trademark this year, a brand I only discovered a few weeks ago at their London press day. Shapes are simple, and a tiny bit preppie (well, there are sweatshirts) but it’s the overall presentation as ‘a brand’ that I like – focussed, clean and graphic. (more…)