design

Bulk buy and long tail – can Wardrobe NYC work?



Wardrobe NYC capsule wardrobe puffa


Wardrobe NYC
, a new concept for fashion, works by delivering pieces in ‘packs’ rather than individually. So rather than buying a jacket or a top, you’re committed to buying a bulk set of clothes that work together.

Crucially, the design is immaculately considered for the fad-averse gentlewoman (or man) who just wants good clothes. Behind the concept are Australian designer Josh Goot and Louis Vuitton stylist Christine Centenera. (more…)



From the vaults: Levi’s Engineered Jeans (they’re back!)



Levi's Engineered Jeans SS19

Levi’s has done it again with its new Levi’s Engineered Jeans collection. (OK, not that new, if you remember them from the first time round in 1999.) 20 years ago, Levi’s brought out a unique darted and twisted seamed jean that was a radical departure from its classic Americana silhouettes. Strange as it was, it caught on instantly and was widely copied for a few seasons.

This spring, Levi’s has revived the cuts with a special edition reissue for men and women. (more…)



On circularity, beauty and solving the cost of convenience



Axe deodorant is part of the new Loop circularity platform
I think about the cost of convenience a lot. We’re so hung up on things being quick, accessible and easy that we forget that there’s a cost associated with it. For example, two of my bugbears – getting hooked on free media consumption means we’re now slaves to Mark Zuckerberg and his ilk, and the obsession with a cashless society is a burden for older people who can’t keep up with technology and miss the human interaction of bank counters and supermarket checkouts. (Not to mention the simple fact that cashless culture means you spend more.) And then there’s a third – the environmental cost of our disposable culture.

The good news is there’s finally some progress being made in the field of packaging. We still want the convenience that comes with disposable goods but we’re not changing our behaviour fast enough for recycling to make a significant difference. (more…)