beauty

Nail news: Eres launches nail polish for SS12 (and opens London store)




Eres is taking a tip (pun intended) from Chanel by piggy-backing on the huge trend for directional nail polish. From next March, the luxury swimwear brand will launch a limited range of three shades (yellow, pink, brown) to clash or match with its bikinis.

Matching colour cosmetics to your outfit is quite the thing at the moment (hello My-Wardrobe) and quite frankly if there’s one place this idea works perfectly, it’s got to be the beach. Clever thinking Eres, I wonder who will follow suit?

UPDATE: More Eres news, the brand has just opened its first London standalone store in (where else?) upscale Knightsbridge. Head to 24 Motcomb Street, SW1 for the best bikinis in the biz.



Loewe introduces La Coleccion




I admit I often choose my beauty and fragrance products for their packaging. Loewe has just launched Loewe Colleccion, four fragrances numbered 1, 2, 3, 4, available exclusively at Harrods. Isn’t the bottle a beauty? Each fragrance retails at £250 (no that’s not a typo) and the suede case, designed by creative director Stuart Vevers, is available for £3,500.



My-Wardrobe meets Max Factor



Here’s a clever fashion-meets-beauty promotion to take advantage of. My-Wardrobe has hooked up with make-up artist Caroline Barnes and Max Factor to give away a handpicked Colour Elixir Lipstick with selected AW dresses sold between 25th October and 1st November. The special lipsticks (which were previewed by Pat McGrath at the Gucci AW11 show – remember that delicious Mulberry lip?) have been specially colour-matched by Barnes within seven season-appropriate shades.

I was sent a few samples and have been wearing Ruby Tuesday for the last week, brushing on two coats, blotting to a stain, then diluting the effect further with Blistex lip balm. You know how hard it is to get that ‘perfect red’ but this one has come pretty close so I’ll keep on using it.

What I really like though is the  co-branding of this exercise. My-Wardrobe doesn’t sell make-up but this is a simple strategy to engage with beauty-lovers in a useful and novel way (plus the lipsticks are free! Who wouldn’t love that?). Earlier this year, My-Wardrobe did a similar hook-up with OPI, showing off the new summer wedges with OPI’s nail colours in an attention-grabbing editorial.

Anyway, there’s only two days left to take advantage of the offer so if you want in,  pick a dress and expect a free lipstick in your package…