27 October, 2013

Chanel’s trade secrets and new releases

If you’re a fan of Chanel’s Vitalumiere foundations, last week saw some new updates. First, its Vitalumiere Fluid (top left), a very pleasant satin-finish liquid foundation, is now available in Beige 70 and Beige 80. I really like this foundation, it gives just enough coverage for my verging-on-dry skin and it’s good to see the range of shades expanding.

Next, just in time for the winter blahs is the new Chanel Vitalumiere Compact Douceur (top right), a light yet creamy powder base that adds luminosity to greige-looking skin. You can use it just where you need it, or you can sponge it all over, adding more in the areas where you feel you’d like extra coverage. I’ve tried it with a brush to give lightweight coverage and it’s a dream to use. The powder is so finely milled, it doesn’t feel powdery at all.

If you’re going to buy this, then don’t miss Lisa Eldridge’s how-to video, in which she demonstrates the foundation with Chanel’s no 39 eye palette ‘Raffinement’, Joues Contraste powder blush in no 72 ‘Rose Initiale’ and Rouge Coco Shine lipstick in no 54 ‘Boy’…

While we’re on the subject, Chanel has upped its online content with this useful series of ‘secret make-up revelations’. Whoever is behind this has absolutely nailed the content-commerce conundrum – you can’t help but feel compelled to buy every product mentioned. My favourite is Le Blanc De Chanel, a pearlised fluid that can be added to foundation for an illuminating effect, or to powder blusher to transform it into a cream. (And of course I’m now convinced I need both the Chanel blusher and kabuki brushes used. Le sigh.)

Here’s the video that accompanies Chanel’s ‘make-up revelations’. Very cute…