ad campaigns

Mulberry SS12 campaign



I will never get bored of kitsch, oversized props and girls in ankle socks and wedges so Mulberry’s SS12 campaign is right up my street. Creative direction by Ronnie Cooke Newhouse, photos by Tim Walker (obv), props by Andy Hillman and all round fabulosity by Frida Gustavsson and Lindsey Wixson. (Check out the behind-the-scenes pics too…) FUN! (more…)



Deborah Turbeville shoots Valentino SS12 campaign



Loving everything about this pic from Valentino’s SS12 campaign. Strong and romantic with the signature pop of Valentino red – so nice to see them use Deborah Turbeville to shoot in lieu of the usual suspects. Wonder if she shot using film and Polaroid? (more…)



Sofia Coppola directs Marni for H&M ad campaign




More ad campaign newsWWD announced yesterday that Sofia Coppola has directed the advertising film and print campaign for the Marni for H&M collection which launches on March 8th. The film will run in cinemas as well as on TV and online. Great choice Consuelo! Can I propose a Sofia Coppola for H&M collection next?



On advertising as editorial and Burberry’s SS12 campaign



This time last year I was in the thick of researching an article for H&M magazine on the increasingly mainstream appeal of fashion advertising. I spent hours refreshing The Fashion Spot forums hungry for news of the emerging SS12 ad campaigns to ensure my summer 2011 feature was up to date. (more…)