ad campaigns

Dr Martens First & Forever campaign



Here’s a good example of a branded campaign where everything fits. Dr Martens (whose shoes have really hit their stride in recent seasons) came up with the First And Forever idea, playing on a sense of youthful nostalgia that marries fashion, music, romance and some beautiful imagery. (more…)



Anja Rubik for Kurt Geiger AW11 campaign



Bloggers may be stealing a march on celebs in the ‘face of’ stakes but you can’t beat a good old fashioned supermodel when it comes to a really slick campaign. Kurt Geiger has tapped Anja Rubik as the face of its campaign for AW11. The brand was recently bought by the US-based Jones Group who has clearly set its sights on international expansion. What do you think of Eric Tortensson’s picture of Rubik? Does it make you want to drop a bundle on cute animal-print bootees?