Sonia Rykiel has had a complete reboot under new creative director Geraldo da Conceição. For starters I think this AW13 ad campaign looks really fresh and strong – I love the use of illustration. Photographed by Mert Alas and Marcus Piggott, styled by Marie Chaix and modelled by Sam Rollinson, with art direction by m/m Paris, the inspiration comes from 1950s and ’60s advertising posters.
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How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. (more…)
Another day, another ad campaign (I know, since when did ad campaigns become editorial?), this time from Band of Outsiders. (more…)
I’ll never get bored of seeing how things are made, especially with campaigns like this. Once more, Margaret Howell has worked with Koto Bolofo (surely one of the most poetic of photographers, if I may gush so), commissioning him to shoot at a specialist linen weaver in County Wexford, Ireland, underscoring the brand’s dedication to traditional fabrics and quality production… (more…)
