ad campaigns

Chloe Sevigny for Miu Miu AW12 campaign




Chloe Sevigny’s the face of Miu Miu’s Aw12 campaign, making us nostalgic for the last time she posed for Miu Miu in 1996. I prefer the 1996 version; those flat planes of colour, sandals and slacks are suddenly looking quite contemporary and chanelling the vibe of Prada’s SS13 menswear collection. Will Miuccia take a cue from menswear for SS13 and deliver something similar for Miu Miu womenswear SS13?



Some more ss12 ad campaigns I like



These aren’t the high profile ones, just some more under-the-radar ones that I really like…


Margaret Howell by Koto Bolofo – a celebration of the brand’s core products, this shot of Marique Schimmel in a classic man’s dress shirt indirectly reminds me of Tilda Swinton modelling the AW10 Pringle menswear collection.


Joseph – don’t know who shot this but I like the clothes and the expression – and slightly cinematic quality of black & white photography


Longchamp with Coco Rocha and a Weimaraner. I thought this looked like an Arthur Elgort photo but it’s by Dane Shitagi. Love all the colours


Radley starring Laura Bailey in her own clothes, styled by Katie Hillier. I’m not generally a Radley fan but I love Laura Bailey’s look and what they have done with this campaign