Sonia Rykiel AW13 ad campaign
Sonia Rykiel has had a complete reboot under new creative director Geraldo da Conceição. For starters I think this AW13 ad campaign looks really fresh and strong – I love the use of illustration. Photographed by Mert Alas and Marcus Piggott, styled by Marie Chaix and modelled by Sam Rollinson, with art direction by m/m Paris, the inspiration comes from 1950s and ’60s advertising posters.
