River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). (more…)
I’m in Paris for a few days to do some shows, some re-sees, some window shopping and hopefully to get a first look at the Dries Van Noten exhibition. To prep myself I swung by the Dries shop in Quai Malaquais. I managed to take a sneaky photo – isn’t it gorgeous? (more…)
Glitter, hi-shine and metallics for day are emerging in a big way from the Milan AW14 shows. London had them too, at Meadham Kirchhoff and Preen.
We have had metallics and sequins etc for day before but the shapes we’re seeing this time are masculine and utilitarian. (more…)
Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. (more…)
