21 July, 2012

VIDEO: Social media is the new press release by DKNY

This is so brilliantly executed. DKNY made a video to piggy-back on the Olympics and promote its new flagship at 27 Old Bond Street. Ever the digital pioneer, it has also created DKNYfx, which according to WWD is an augmented reality smartphone app designed to stand as the brand’s digital platform. If you’re out and about in London today or next Saturday, also look out for DKNY’s model street teams who will be distributing non-digital postcards to be swapped in-store for a free tote…

Disneyrollergirl 0 Comments Brands, Events, News, Retail concepts, Technology DKNY, retail news, social media, Youtube

26 June, 2012

3D printing in fashion: Nike and Ross Barber

I’ve been researching 3D printing in fashion for a few weeks. Most commonly used for prototyping in industrial design, Nike has started using it for prototyping its fashion sportswear and LCF graduate Ross Barber used it to make hybrid leather-nylon shoes. When I try to explain 3D printing to people, they (understandably) have no idea what I’m talking about. These videos explain it better…

Ross Barber

Nike

Disneyrollergirl 0 Comments Design, Films, Technology 3d printing, design, Nike, Ross Barber, shoes

15 June, 2012

Introducing Ron Arad’s £900 PQ Eyewear sunglasses

Look at the picture above. You’re looking at a pair of ‘Angel’ sunglasses from Ron Arad’s new eyewear line, PQ Eyewear. RRP between £400 and £900 which is a pretty penny to pay. (more…)

Disneyrollergirl 7 Comments Brands, Design, Designers, Technology 3d printing, design, eyewear, PQ Eyewear, Ron Arad

28 May, 2012

Brands as content creators: Armani launches Tweet Talks

Latest on the ‘brands as content creators’ tip: Armani is launching a series of discussions around the fashion industry, all to take place on Twitter. Starting on June 1st as part of Armani’s One Night Only in Beijing event, the #ArmaniTweetTalks Q&A discussion will be moderated by Peter Howarth with a panel composed of Vogue China’s Angelica Cheung, ‘publisher and tastemaker’ Hung Huang, fashion critic Godfrey Deeny, Yoox’s Federico Marchetti plus Susie Lau and Tommy Ton (you know who they are, right?). (more…)