Interesting retail concept at US Sunglass Hut, as flagged up by Fashionista.
Social Sun is a ‘new interactive way of shopping for glasses that allows customers to virtually try on as many styles as they want, blast them to friends via Facebook, texts, emails and even in-store TV screens, before deciding which ones they want to buy.’
Clever way of getting footfall and sales and creating a buzz about the brand, especially for the youth market who do everything on their phones and computers.
“When we look at the next generation of clients – even when I look at my own teenaged sons – we can see that we need to sell our merchandise online to introduce them to our brand and get them into our stores, where we can develop a personal relationship with them.”
Wise words from Larry Rosen, CEO and chairman of Canada’s Harry Rosen Inc.
I’m a sucker for an in-store event so if I wasn’t busy volunteering for Kids Company tomorrow I’d be first in the queue for this. Stylist-slash-shopkeeper Zoe Lem is gearing up for a chic summer fete at her boutique My Sugarland with the type of goings-on that you’d expect from Selfridges or Topshop, not a wee little shop in Islington.
What’s in store? For starters, there’s 10% off all day Saturday. Just to whet your appetite, she stocks stuff by the likes of PPQ , Superfine,Terry de Havilland, Felix Rey and Mawi plus stacks of vintage. Designer Laura Lees will be doing on- the-spot customising and embroidering and giving crash course embroidery lessons so bring an old denim jacket or, er cushion cover with you! In addition, jeweller Bernadette Deddens will be adding to the craft club with her pick-n mix-jewellery corner, full of jewellery components to fashion into your own unique trinket.
Interest piqued? There’s more! Live music, home made cakes, a tombola where you can win some fabulous fashiony goodies, body shape analysis sessions, plus make-up lessons, manicures and massages*.
My Sugarland’s summer fete is tomorrow from 12pm-7pm at 402-404 St Johns Street, EC1. *Best to call to book an appointment on 020 7841 7131.