26 September, 2011

Save the date: Westfield Car Bootique Blogger Tutorials

This Saturday I’ll be at Westfield London‘s Car Bootique along with The Style PA, and Fashion Foie Gras giving blogging tutorials to anyone who wants to start a blog or learn how to take theirs to the next level. I’ll be hosting the advanced* intermediate session for 20 people at 430pm so if you’ve been blogging for a while and feel you’ve plateaued or simply want to pick up some tips, this could be a good opportunity to pick my brains and do a bit of networking.

I have been given 5 tickets to offer my followers so if you’d like one, just email [email protected] with ‘BLOGGER TUTORIAL’ in the subject bar, a link to your blog, a phone number and a short biog. If you’d rather go to The Style PA’s beginner’s class at 130pm or Fashion Foie Gras’ intermediate session at 3pm, apply here.

*Update: Seems there aren’t as many takers for an advanced blogging class so we’ll be adding intermediates as well. Email me if you’re interested.

Disneyrollergirl 1 Comment Bloggers, Events, Retail concepts blogging, Fashion Foie Gras, The Style PA, Westfield

25 September, 2011

Harvey Nichols Secret Tees: the big reveal

Thanks to everyone who bid on the wonderful one-off Secret Tees produced by some of the country’s best creative talent. Now I can reveal who designed what for Harvey Nichols’ Fashion’s Night Out auction, with all proceeds going to my favourite charity, Kid’s Company… (more…)

Disneyrollergirl 0 Comments Art, Designers, Events, News, Retail concepts David David, Dr Noki, Fashion's Night Out, Harvey Nichols, Kids Company, Quentin Jones

25 September, 2011

Blitz London launch party

I’ve been meaning to post these photos from the Blitz London launch for weeks. The store got the thumbs up from my fellow blogger attendees Discotheque Confusion, The Women’s Room and Bish Shops, who all agreed it was exciting, spacious and engaging. On my part, I enjoyed meeting the manager John Howlin, who immediately grabbed my vintage cheerleader’s jacket, studied the seams and proceeded to tell me its history. (more…)

Disneyrollergirl 1 Comment Bloggers, Events, Retail concepts, Trends Blitz London, childrenswear, Converse, vintage

14 September, 2011

Everything But The Dress on Nowmanifest

Kurt Geiger has just launched its own, very slick blog called Everything But The Dress to tie in with the rebranding of its stores as a one stop accessory shop. What’s clever is that Everything But The Dress is hosted on the Nowmanifest.com platform, a space where literally a handful of (uber)blogs reside.

As I understand it, Bryanboy, Fashion Toast and Style By Kling get a share of any ad revenue generated on Nowmanifest and in return, Nowmanifest gets the combined traffic of these blogs and gives them all a uniform look. Instead of placing a generic ad on Nowmanifest, Kurt Geiger has created its own blog (written by a character called Scarlet) and (presumably) paid to have it sit amongst the blogging elite, basking in their glow.

This is a much more discreet and credible way to do advertising, a genuinely engaging way to merge editorial and advertorial without obviously shoving product down the reader’s throat. It’s the first time I’ve seen advertorial approached like this. What do you think?