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Hate Uniqlo, love it’s new campaign





I don’t know why but I just don’t get Uniqlo. It’s a bit like M & S, everyone else raves about those fabulous finds but for me it’s Not Quite There. Yet even I have to hold my hand up and say its new T-shirt campaign rocks big time. UT is a new concept celebrating the T-shirt. Uniqlo has opened a concept store in Japan and enlisted a host of in-the-loop scenesters including Peter Saville, Gareth Pugh and Kim Jones to design a limited edition tee (yes, yawny idea but good choice of people). Not only that but king-of-cool Terry Richardson has been enlisted to shoot the tees which are modelled by the likes of Missy Rayder, Alison Mosshart and Terry himself. Now if that’s not fantastic marketing I don’t know what is.

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A dieu Dior?



Interesting news that Hedi Slimane has left Dior Homme. The genius designer has been making too many demands on LVMH and so they’ve passed the baton to Kris van Assche from Belgium. Like the demise of Helmut Lang and Jil Sander, this marks the end of an era. Even if Slimane decides to launch his own label I doubt it will be remembered in the same way as Hedi Slimane For Dior Homme. During his time at Dior, Slimane pioneered a whole new lean and youthful silhouette for men, much like Giorgio Armani did with his unstructured menswear in the eighties. Collectors, best start snapping up those remaining bits of Dior Homme, they will be like gold dust from now on.

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Primark vs New Look



Newsflash: Primark’s arrival in Marble Arch is imminent, as the store frontage is up and the battle looks set to commence between Primark and New Look. I’ll be interested to see how they battle it out. Pros and cons…

NEW LOOK
Good points – they have Giles and Lily Allen doing exclusives with them and their new Shoe Heaven range is a massive hit
– they are soon to start selling online
Bad points – merchandising leaves a lot to be desired and those weird trolley things – what the hell are they about?

PRIMARK
Good points – they are so stupidly cheap you can’t not buy something
Bad points – the stupidly cheap bubble is sure to burst as clearly, if it’s cheap it can’t be ethical
– queuing is traumatic to say the least and the mess…can it really be worth it?
-everyone and her granny will be shopping there

Hmm, New Look are winning so far, let’s see how it all pans out…

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Banana Republic coming to London



Today’s news: Banana Republic is coming to London – to the old Dickins & Jones store. I can’t say it appeals to me (a more spendy version of Gap? No ta) and it seems other people think the same. I wonder how it will do?

In the meantime, I hear Phoebe Philo has been quietly designing for Gap. Of course, she has been paid thousands to do this and her influence can already be seen in the spring and high summer collections. The evidence? Lots of preppie-ish cottons, dresses and fine knits in a muted palette and some fabulous (but rather expensive) bags.

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