The Ghesquiere-ification of Vuitton is here
Aaand here we go in phase one of the Ghesquiere-ification of Vuitton! Charlotte Gainsbourg wore Louis Vuitton AW14 to the the Nymphomaniac: Volume 1 screening in New York last night. (more…)
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Tested: My-wardrobe’s ‘try-before-you-buy’ my-dressing room service
As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?
My-wardrobe.com has a new service that aims to tackle some of these concerns and I was asked to try it out.* (more…)
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Introducing Seek No Further from Fruit Of The Loom
Just launched: Seek No Further, a new premium fashion line from the heritage utility brand, Fruit Of The Loom. I love these offbeat campaign images from the brand (shot by Colin Dodgson), which is said to harness a pioneering spirit, “inspired by yesterday’s visionaries, today’s trailblazers and tomorrow’s innovators”. Although we’ve all heard that before so the proof will be in the pudding… (more…)
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River Island’s blogger-led denim campaign
River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). (more…)
