Toast

London Craft Week 2019 is here



Pringle of Scotland London Craft Week 2019

I know this is a terrible thing to say, but there’s too much good stuff on right now. I just caught the last day of Diane Arbus at The Hayward (brilliant). Just missed Don McCullin at the Tate (gutted). And now London Craft Week has snuck up on me and I’m nowhere near ready for it.

London Craft Week is now in its fifth year, a festival of all things artisanal and considered, with the additional backing of some heavyweight sponsors including Dunhill and Purdey to give it that extra push. (more…)



Shop report: Toast Marylebone launch



On the chilliest spring day in recent memory (yep, it’s officially spring), Toast invited me to document the launch of its new Marylebone High Street store. In terms of creative direction, evocative imagery and on-point attention to detail, Toast gets it right every time, so it was to be expected that the shop opening would engage all the senses in typical house style. (more…)



Boo George for Toast AW12



So that’s it. Summer’s over and whether we get an Indian summer is highly debatable. Time to crack on with autumn then, and gorge on the new Toast catalogue. As always, the art direction, photography, casting and styling are spot on. Boo George’s photography has a dreamy, hazy, wholesome quality reminiscent of 80s French Connection catalogues when the locations were vast and lush. (more…)