Toast

Boo George for Toast AW12



So that’s it. Summer’s over and whether we get an Indian summer is highly debatable. Time to crack on with autumn then, and gorge on the new Toast catalogue. As always, the art direction, photography, casting and styling are spot on. Boo George’s photography has a dreamy, hazy, wholesome quality reminiscent of 80s French Connection catalogues when the locations were vast and lush. (more…)



Toast meets Turbeville



I may not buy their clothes but Toast is a label I am totally visually seduced by. From their stores to their catalogues, everything is meticulously art-directed and now they have brought that vision to their website. The brand, which excels in what I call rustic lifestyle chic has introduced editorial features to its site, kicking off with this intriguing film of fashion-turned-art photographer Deborah Turbeville talking about her work. Toast shot its latest catalogue in a house in Mexico, only to find it belonged to the fascinating Turbeville. So… what kind of person lives in a place like this?