heritage

Introducing Seek No Further from Fruit Of The Loom



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Just launched: Seek No Further, a new premium fashion line from the heritage utility brand, Fruit Of The Loom. I love these offbeat campaign images from the brand (shot by Colin Dodgson), which is said to harness a pioneering spirit, “inspired by yesterday’s visionaries, today’s trailblazers and tomorrow’s innovators”. Although we’ve all heard that before so the proof will be in the pudding… (more…)



Ever wondered how Smythson business cards are made…?



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I took a trip to the Smythson workshops to find out how their famous business cards are made

Shock confession: in six years of freelancing I haven’t had a business card. The shame! I’ve somehow survived on the dual methods of LinkedIn requests and pitiful scraps of Moleskine paper but that only gets you so far. Much better, I decided, to step things up and investigate the process of designing and printing bespoke business cards. Not just any business cards you understand, but the ultimate in luxury and elegance – Smythson’s copperplate printed cards. (more…)



Workshop visit: The Hermes silk scarf workshops in Lyon



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“It takes two years to make and two minutes to buy!” So says Kamel Hamadou, the affable communications manager of Hermès silk, hosting a rare tour of the company’s silk printing facilities in Lyon. Two weeks ago I was invited on a whirlwind trip to learn the many meticulous stages of making one of those familiar silk ‘carrés’ of which I’m the proud owner of a few, neatly folded and stored in their equally familiar flat orange boxes.

My most astonishing discovery? The utter complexity of printing involved in a silk scarf of many colours. The average scarf has around 30 colours, of which each shade has its own precise mixing process. The printing itself has to be seen to be believed, but next week, you’ll have the chance to see it all when HermèsFestival Des Metiers lands on the London leg of its world tour. (more…)



On Fornasetti incense and preserving the ancient art of Kodo



You may know Fornasetti for its distinctive ceramics and homewares. I certainly have an unhealthy preoccupation with the ashtrays and cabinets – especially those depicting the classical features of Lina Cavalieri, the 19th century opera singer and muse of Piero Fornasetti. But a more recent departure for the brand is its entry-point home smellies – the Fornasetti Profumi scented candles in their lidded jars (that are regarded not merely as candles but as decorative objects) and the delightful illustrated incense boxes.

Just like the boxes, the incense inside is an artisanal product. Created in Japan, it’s produced by Nippon Kodo, who have been making incense to exacting standards since 1575. At a workshop hosted by The Conran Shop to celebrate the Art of Kodo and the ritual of incense appreciation, I discovered that like calligraphy and tea ceremonies, ancient Japanese traditions are gradually going out of fashion. Globalisation favours teaching primary school kids English, not calligraphy, we were told by our Japanese Kodo master. And yet, as he demonstrated, the precise and meditative ritual of Kodo is something to be savoured, perhaps more so than ever in the information-overloaded 21st century. In a strange twist, it’s the western cultures that are learning to appreciate the age-old traditions and crafts of the East – as I’ve noticed with the recent flurry of ‘save our artisans’ retail workshops. So maybe all’s not quite lost… yet.