Chanel always manages to nail the summer make-up palette. Take a look at this collection (on counter today), which screams spectacular sunsets, fruit popsicles, beachy frolics and unsuitable holiday romances. (more…)
We’re all familiar with the iconic brand ‘codes’ of Chanel; the double Cs, the pearls, the tweed, the number 5. But here’s a lesser known one: the suntan. Mademoiselle Chanel arguably made the suntan fashionable – until the 1920s, a tan was associated with peasants and farmers, not refined sophisticates. Now of course, every beauty brand under the, um, sun has its suncare line but if you don’t want to fry, or deal with the mess and fuss of fake tan, Chanel would like you to consider its Healthy Glow Manifesto.
Admittedly a fluffy marketing campaign, it’s a seductive one that offers an all-season approach to looking glowy, healthy and outdoorsy (in the chicest way possible of course). (more…)
Chanel No. 5 Eau Première, the lighter, fresher version of Chanel No. 5 has just been upgraded to join its big sister in the classic Place Vendôme-shaped spray bottle. (See this is what I love about Chanel. It has always utilised its house codes in clever, original ways, Place Vendome being the address of The Ritz where Coco Chanel lived for 30 years.)
And talking of house codes, at the tea party launch last Thursday, the scent was sprayed on teeny flat ceramic camellia and bottle charms. (more…)
Chanel is one of the few top-end luxury brands that still values an in-store experience over the convenience of online shopping. This goes for beauty as well as fashion, so much so that is has invested in standalone beauty destinations – the Covent Garden store is beauty heaven and the Heathrow pop-up was a crowd puller. (more…)
