Coming soon: Chanel’s Dentelle Précieuse compact (but will you use it?)
Chanel is one of the few top-end luxury brands that still values an in-store experience over the convenience of online shopping. This goes for beauty as well as fashion, so much so that is has invested in standalone beauty destinations – the Covent Garden store is beauty heaven and the Heathrow pop-up was a crowd puller.
Making its limited edition products in-store-only adds to the excitement and must-have buzz of the launch – clever thinking from Chanel. Plus, with the expensive items, maybe you do need to see them up close to be seduced into parting with cash. Example: the Dentelle Précieuse compact. An illuminating powder decorated with an intricate lace embossed pattern inspired by Chanel’s 2013-2014 Cruise show, it’s designed to sculpt the face with flattering beige, pink and bronze tones. It does look and sound impressive (I totally trust Chanel when it comes to illuminating products) but I wonder, do people buy these to keep or collect? I just could not see myself ever sweeping a brush over that surface!
Either way, if you’re interested, it arrives in the Covent Garden beauty boutique and selected UK stores (£46) on April 25th…
