Is this the first time illustration has been used in an etail context? To sell actual product? Probably not, but I love the idea. Especially when used by Topshop US in association with Shit Bloggers Wear. The high street retailer asked Cecilia Doan to illustrate its new season hero pieces based on her satirical Tumblr blog, Shit Bloggers Wear. Nice one whoever came up with this one…
‘The animal print sweat’
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Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme. (more…)
I love to see how people store and display their jewellery and beauty products . If you want to be featured on Into The Gloss, you’d better have a ton of Chanel products, store your cotton buds in old Diptyque glass containers and display the lot on an antique silver tray. Like this lot for example…
Stylist Vanessa Traina
