Lulu Kennedy launches e-shop
Lulu Kennedy’s ‘greatest hits’ range, Lulu & Co is now available on its own ecommerce site. Here are my picks from the AW11 and cruise 12 collections… (more…)
The Financial Times on blogger influence and the commercial clout of online tastemakers
Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).
[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]
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Yoox promotes Chinese designers on The Corner.com
According to some research I’ve been doing for a report, young Chinese luxury consumers don’t really wear home grown designers, they prefer the better known status labels like Gucci, Louis Vuitton and Chanel. (more…)
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Sofia Coppola directs Marni for H&M ad campaign
More ad campaign news…WWD announced yesterday that Sofia Coppola has directed the advertising film and print campaign for the Marni for H&M collection which launches on March 8th. The film will run in cinemas as well as on TV and online. Great choice Consuelo! Can I propose a Sofia Coppola for H&M collection next?
