Retail concepts

Couture and cake




OK, we have stitch-n-bitch and other craftsy workshops in the UK but I’m still loving this French ‘couture cafe’ concept. ‘Sweat Shop’ in Paris has Singer sewing machines, vintage furniture and oh, cake! There are all manner of sewing and knitting classes every week…like, who wouldn’t want to make one of these?

Apparently there are plans to extend to London. Bonne idée!



First look: Louis Vuitton London Maison





When I mentioned the opening of the Louis Vuitton UK flagship to D (aka Mr Disneyrollergirl) on Tuesday, he didn’t hide his disdain. “I’ve seen it. I passed it yesterday, it looks like something out of Dubai airport via Stanstead. Deeply tacky,” was his damning assessment. He may have curled his lip. (more…)



What Jack Wills did next




Jack Wills is a brand I am endlessly intrigued by. To the uninitiated, Jack Wills comes across as a nice, polite brand peddling British preppie-wear aimed at posh teens who aspire to Abercrombie & Fitch. Jack Wills hate being tarred with the Abercrombie brush, but to the average person, that’s how they come across.

What else do I know about them? They are intensely private, know their onions and have got a hell of a brand game plan up their brushed-cotton sleeve. I was privvy to a tiny slice of information when I met one of their reps last year, which involves a plan to make much more of social networking on their site – “we believe we are onto something that is going to genuinely redefine how a brand speaks and interacts with audiences,” I was told. Wow. Last week I learnt that Venetia Scott had styled some of their shoots. Venetia Scott – only one of the most influential stylists on planet fashion! Sheesh, what other secrets are they keeping?
There is a stack of cash to be made from the UK wannabe-preppie market. A couple of weeks ago, I went to the launch of Johnnie Boden’s new venture, Johnnie B which is the new teen offer from the Boden camp. Clearly aiming to snatch up a chunk of Jack Wills’ profits (it’s certainly more affordable), I had worried for a millisecond that Jack Wills might come unstuck but ooh no, they don’t need to sweat as they have bigger fish to fry. Because Jack Wills is not just about clothes. One more nugget of info I picked up last week is that Aubin & Wills (the older sibling arm of Jack Wills) is opening its first destination store on May 20th on Shoreditch’s Redchurch Street. The 7,500sq. ft ‘concept space’ will include a gallery and a cinema, which will be run in collaboration with Shoreditch House. Well if Ralph Lauren can have a restaurant, why shouldn’t Aubin & Wills have a cinema? Like the clothes or not, the Jack Wills brand stable is only going to grow.


Gucci Gucci Choo




So last week rammed the point home that trainers are very much back on the fashion radar. Not only did Gucci launch its shinysupersexy Icon-Temporary pop-up trainer store in Covent Garden, but Jimmy Choo has gone all social media-savvy and used an interactive Foursquare/Twitter/Facebook game to launch its first trainer collection. The idea is to follow @CatchAChoo on Twitter to find out where an elusive pair of Choo trainers will be as it flits on its travels around London. If it tweets a destination and you happen to be there, you simply find the Jimmy Choo bag, present it to the Choo representative and say ‘I’ve been following you’. The trainers then become yours, but I don’t know what they look like and how they know they will be your size. Er, maybe you get a voucher? To join all the social media dots, CatchAChoo is also on Foursquare and Facebook. I think it’s a jolly idea but it launched last Monday and I don’t know how much of a buzz it has created as it only has 275 followers on Twitter. I would have expected more. Perhaps the fact that the game is only being played in London has put a few punters off.

Over at Gucci, Frida Giannini has enlisted pop hottie Mark Ronson to design a capsule range of Gucci trainers. Ronson doesn’t have any design credentials but hey, he’s well-connected and looks good in a Gucci suit, I guess that’s enough these days. The trainers are inoffensive but not nice enough to get me to to part with £395 (for the cheapest pair).

Jimmy Choo trainers:

Gucci trainers:

I think I would prefer them if they looked more like Phillip Lim’s AW10 trainers:

Having said that, you’d be hard pushed to find me in any fashiony trainers these days. My Nike Blazers and Vandals have been neglected for years because they just don’t sit right with a skinny jean and well, I think I just generally grew out of the whole competitive trainer mania thing.

Although I did get a wee frisson at the Canoe press day when I was introduced to the AW10 New Balance collection.

I have always had a soft spot for New Balance, primarily because their old school 576 running shoe is my trainer style of choice – classic, functional with just a whiff of geography teacher. Also, did you know that many of the 576s are made in the UK? But the real reason I love New Balance is mostly to do with one Wes Anderson. The nerdy-but-stylish one has the very same New Balance 576s as me, complete with reflective logo. Fancy! Now I bet you wouldn’t catch him in a pair of Choos.