I really need to hurry up and get my hands on the Thakoon for Nars nail collection. Inspired by Indian festivals (when is Tim Walker going to do a Holi-themed shoot?), there are six of these searing bright colours to try. (Hmmm, in the UK the red is mysteriously missing…) [EDIT: OK Hafsa just pointed out in the comments that the red is exclusive to the Nars site. Clever!] (more…)
At Cartier’s launch for its new Declaration d’un Soir men’s fragrance yesterday (on sale October), I met in-house ‘nose’ Mathilde Laurent, a self proclaimed neo punk. “I like to listen to The Cure and Siouxie and the Banshees really really loudly in the office!” she revealed when discussing how she goes about her working day. (more…)
Latest on the ‘brands as content creators’ tip: Armani is launching a series of discussions around the fashion industry, all to take place on Twitter. Starting on June 1st as part of Armani’s One Night Only in Beijing event, the #ArmaniTweetTalks Q&A discussion will be moderated by Peter Howarth with a panel composed of Vogue China’s Angelica Cheung, ‘publisher and tastemaker’ Hung Huang, fashion critic Godfrey Deeny, Yoox’s Federico Marchetti plus Susie Lau and Tommy Ton (you know who they are, right?). (more…)
I mentioned Aerin Lauder’s new own-name brand last week. This week, I came across the first picture of the make-up line. I’m seeing shades of Estee Lauder (unsurprisingly), YSL and Tom Ford in the angular gold packaging, which to be honest is alright by me; I make no secret of the fact that I buy beauty prods as much for the packaging as the goodies therein. Not sure how much the world needs another line of luxe neutrals but then, this is all about branding. Get that right and you can sell anything you want. What’s interesting is that Aerin (as the brand is known) has soft-launched itself on Twitter and Tumblr first, selling the Aerin dream life and aesthetic before there’s any hint of product. Even if you weren’t an Estee Lauder girl, and you don’t need another latte-coloured lipstick, there’s no denying there’s something extremely appealing about the Aerin ‘ski lodge in Aspen’ Lauder lifestyle. On that basis alone, I’m sold.
[Image: Beautyblitz.com]
