Yasmin Sewell curates Beach In The East
That photo above is from the Disneyrollergirl archives, AKA a pile of scrapbooks and box files containing years worth of photos, cuttings, and ephemera that I’ve held onto ‘just in case’. Yasmin Cho was a late ’90s shop on a first floor in Poland Street, an out-of-sight destination that you had to want to find in order to visit it. Run by Yasmin Sewell, it stocked a curated mix of under-radar labels like Susan Cianccolo, Carol Christian Poell, and Rick Owens. You had to press a buzzer to get in and the sign on the door was made up of coloured sticky dots. Fast forward 15 years and Yasmin Sewell’s early concept has come full circle with a Shoreditch pop-up space called Beach In the East. (more…)
