Brands

T.M. Lewin X The Sartorial 7



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Top marks to UK tailors and shirtmakers T.M. Lewin and fashion collective The Sartorial 7 (who I’m afraid I had never heard of until now) for producing this very slick and handsome mini film. Seven young British guys suited up and going for pie and mash should look cheesy as hell but the cinematography by Jack Flynn is beautiful. (more…)



Brompton Cross: the revival



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All of a sudden, Brompton Cross is back on my radar. The Conran Shop is flourishing again (seriously, you can do all your holiday shopping there in one mammoth swoop), Joseph is getting better and better and there’s an influx of international fashion arriving.

Acne and Jil Sander Navy appeared rather quietly not long ago, J Crew’s upper-end collections have recently arrived in Draycott Avenue (somewhat overshadowed by the pizzazz of Regent Street) and Carven opened the same week. (more…)



Fornasetti’s fragranced windows



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Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!