press days

What’s all the hoo-hah about River Island’s ‘blogger-inspired’ collection?




There has been quite the brouhaha over River Island showing a ‘blogger-inspired’ range to the press at its AW12 press day. Consisting of statement accessories and clothes (think texture clashing, fearless colourplay, bold prints, embellished everything) a few style bloggers have taken umbrage at being thought of as people who just throw on gaudy mis-matchy outfits to get attention from streetstyle photographers or other bloggers. To this I say, lighten up! Keep calm, keep your head down and carry on. River Island (and H&M with its forthcoming Anna Dello Russo collab) are just thinking commercially with this idea. Because to achieve this look (which I’d say is a particular experimental-eclectic blogger look than a general blogger look) you do need to buy things in multiples. So River Island, H&M et al will maximise on sales of say, a top, a bag and three necklaces, rather than just one piece. It’s smart business thinking innit!

Having missed the press day and the chance to appraise the AW12 collection myself, I asked River Island’s press office for their thoughts. Senior press officer Melissa Collins says, “the blogger story is representative of a look that’s interesting, exciting, not afraid to experiment, not afraid to try looks that break boundaries and to push limits and fashion forward. Bloggers are ambassadors of street style which has become such a key element of the fashion industry today. As a brand, we are defining what real people are wearing and we feel that bloggers are the voice of the real people.”

I think the debate is quite an interesting one as it does beg the question, where does style blogging go next? I’m sure this one will run and run and I wouldn’t be at all surprised to see the debate discussed further in Grazia next week…

Image: River Island Instagram



Press day highlights: Out of Synch by Fernando Casasempere




A lovely bonus of doing press days at Somerset House, I managed to get an eyeful of Fernando Casasempere’s breathtaking installation, Out Of Synch, just as the sky was clearing following a torrential downpour. An installation of 10,000 ceramic flowers, the display is in situ in the Edmond J. Safra Fountain Court until 27th April.



Aw12 trend report: MIH press day




Sometimes, after endless appointments of full-on fashion-fashion, you need a palate-cleanser at the press days. Enter MIH‘s new Shepherd’s Bush HQ; all white walls, high ceilings, pristine denim and utility-luxe separates with a London-meets-Paris twist. I got a tour of the studio and a glimpse of the new mens Jean Machine line too… (more…)



Trend report: Liberty AW12 press day highlights



Liberty‘s press day is one of the highlights of the whole 2-month-long press day circuit. There’s always something new going on with the store (this year it’s the extension of the accessories hall into a space that will reach back to Kingly Street opening on May 1st) and the buyers are on hand to chat through their choices. Womenswear buyer Stephanie Jones, who I first met doing the Liberty Best Of British Open Call last year, gave me a wee tour… (more…)