Prada dreams
The new Prada fragrance collection ‘Olfactories’ probably doesn’t need any more press coverage, but the marketing of these ‘fragrance collages’ appeals to my arty side. The idea is that the focus isn’t on notes or ingredients but the dreamy, subconscious feeling you get from these surrealist visuals. As Olfactories’ creator Daniela Andrier says, “there aren’t any explanations of the ingredients inside. I think it’s something we’re so fed up of; these eternal explanations of bergamot.” (more…)