First look at Aerin Lauder’s campaign imagery for the forthcoming AERIN beauty-slash-lifestyle line (ETA August/September). Very commercial but that’s entirely expected. For more sneak peeks, check out the AERIN site where you can view the product and read Aerin’s Goop-like musings on effortless entertaining and the like…
Love the idea of BareMinerals’ sun protection in a powder formulation – with an in-built brush. This solves the problem of how to reapply facial sun-pro during the working day, and also doubles as a de-shining device. I’m sold.
Now this is exciting. Topshop just announced its collaboration with Louise Gray, coming in August. I see colour, I see print, I see bonkers fabric mixing and I’m hoping for an explosion of accessories. Although Louise Gray can do toned down too – remember the lush blues and reds of her Brora collab? (more…)
I mentioned Aerin Lauder’s new own-name brand last week. This week, I came across the first picture of the make-up line. I’m seeing shades of Estee Lauder (unsurprisingly), YSL and Tom Ford in the angular gold packaging, which to be honest is alright by me; I make no secret of the fact that I buy beauty prods as much for the packaging as the goodies therein. Not sure how much the world needs another line of luxe neutrals but then, this is all about branding. Get that right and you can sell anything you want. What’s interesting is that Aerin (as the brand is known) has soft-launched itself on Twitter and Tumblr first, selling the Aerin dream life and aesthetic before there’s any hint of product. Even if you weren’t an Estee Lauder girl, and you don’t need another latte-coloured lipstick, there’s no denying there’s something extremely appealing about the Aerin ‘ski lodge in Aspen’ Lauder lifestyle. On that basis alone, I’m sold.
[Image: Beautyblitz.com]
