I spent last Thursday in Dublin hosting a trend event at BT2, the little sister of Brown Thomas. What a lovely store it is! I was there primarily to talk about Kurt Geiger shoes but managed to have a sneaky mooch around the rest of the store. (more…)
Back in November, following a month of press days, I posted this story on Equipment, the classic shirt line originated by Christian ‘partner of Carine’ Roitfeld. I had spotted the relaunched line during my rounds and thought nothing of sharing the few pictures I had taken. Unbeknown to me, my story was linked via a few different blogs including Fashionologie.
A couple of weeks later, the PR emailed me to say that my post had caused her problems as the Equipment relaunch story had been promised as an exclusive to a major international publication in March. I could have been uncooperative but the PR was so nice and apologetic that I was happy to comply and took the post down. Yesterday, I bought March US Vogue and there was the story. Whoops, sorry Anna!
Now the story is ‘out there’ I have been given the green light to put the post back up. The update is that when Carine Roitfeld took the Paris Vogue job, Christian Roitfeld decided to step down from Equipment. But fast forward a few years and his good friend Serge Azria has decided to relaunch it. Serge (brother of Max) also owns Current/Elliot and JOIE so has excellent credentials. Restoin remains connected to the brand which is jolly handy considering he still has all 3,500 original Equipment designs in his archive. According to Vogue, the ‘just shirts’ essence of the brand will stay the same but there are plans for more directional things too.
There are boyfriend shirts and there are boyfriend shirts. On the one hand, you get the girl who throws on her boyfriend’s old Gap plaid shirt, half-tucked into her Current Elliots, with sleeves rolled up for Sunday afternoon slouching. On the other you have Carine Roitfeld.
The editor of French Vogue brings a whole new meaning to boyfriend shirt as she can literally wear her boyfriend’s shirts. Her boyfriend is Christian Restoin, the original creator of Equipment shirts (trademark style – loose cut, soft fabric, patch pockets) and soon we can wear Carine’s boyfriend’s shirts too as Equipment has now been relaunched for SS10.
Here’s a sneak peak of what to expect…
Equipment sheer blue leopard-print
Equipment workaday cotton stripes
Equipment day-to-night lace
What do we think…is Carine wearing an Equipment shirt here?*
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Equipment shirts
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
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