Equipment: The ultimate boyfriend shirt part II
Back in November, following a month of press days, I posted this story on Equipment, the classic shirt line originated by Christian ‘partner of Carine’ Roitfeld. I had spotted the relaunched line during my rounds and thought nothing of sharing the few pictures I had taken. Unbeknown to me, my story was linked via a few different blogs including Fashionologie.
A couple of weeks later, the PR emailed me to say that my post had caused her problems as the Equipment relaunch story had been promised as an exclusive to a major international publication in March. I could have been uncooperative but the PR was so nice and apologetic that I was happy to comply and took the post down. Yesterday, I bought March US Vogue and there was the story. Whoops, sorry Anna!
Now the story is ‘out there’ I have been given the green light to put the post back up. The update is that when Carine Roitfeld took the Paris Vogue job, Christian Roitfeld decided to step down from Equipment. But fast forward a few years and his good friend Serge Azria has decided to relaunch it. Serge (brother of Max) also owns Current/Elliot and JOIE so has excellent credentials. Restoin remains connected to the brand which is jolly handy considering he still has all 3,500 original Equipment designs in his archive. According to Vogue, the ‘just shirts’ essence of the brand will stay the same but there are plans for more directional things too.
Make Do Style
6 March, 2010 @ 9:09 pm
Oh er put that in the Measure or Going up going Down – blogger beats US Vogue but gets told off (nicely) in the process.
Great white shirt mind you!
jasmine
7 March, 2010 @ 12:29 pm
That story is actually rather interesting.
All Women Stalker
7 March, 2010 @ 2:56 pm
Hmm interesting. What is the PR lady was not nice? haha kidding.
Rollergirl
7 March, 2010 @ 4:58 pm
Hmmm, All Women Stalker, if the PR hadn't been nice I think I would still have taken it down but have had a little rant on the blog!
Sister Wolf
10 March, 2010 @ 5:46 am
The saddest thing of all is that after reading the thing in Vogue, I wanted one of the shirts. They could at least send you a few for being so cooperative.
Robyn
26 March, 2010 @ 12:12 am
Where can we find these shirts?
Robyn
ChiChiSaysRobyn.blogspot.com
Rollergirl
26 March, 2010 @ 11:27 pm
Hey Robyn, the stockist info is as follows:
Harrods in the UK.
Neiman Marcus, Saks Fifth Avenue, Intermix, Ron Herman, Fred Segal Flare, and Madison in the US.
Online retailers include intermix.com, Madison.com, saksfifthavenue.com
The website is still under construction but the address is Equipmentfr.com