denim

From the vaults: Levi’s Engineered Jeans (they’re back!)



Levi's Engineered Jeans SS19

Levi’s has done it again with its new Levi’s Engineered Jeans collection. (OK, not that new, if you remember them from the first time round in 1999.) 20 years ago, Levi’s brought out a unique darted and twisted seamed jean that was a radical departure from its classic Americana silhouettes. Strange as it was, it caught on instantly and was widely copied for a few seasons.

This spring, Levi’s has revived the cuts with a special edition reissue for men and women. (more…)



Secret shopping: 45R arrives in London



45R Brook Street london

Japanese slow fashion brand, 45R has just opened its London outpost at 6 Brook Street, selling its cult denim, lived in knits and quilted outerwear. The Americans may be the originators but the Japanese are experts at producing artisan-quality denim that you’ll keep for years. (At 45R they hover between £350 and £800 which gives you an idea of the level of quality we’re talking about.) (more…)



Are expensive jeans worth it?



Toogood denim

Jeans. So utilitarian. So egalitarian. Yet so bloody difficult to nail! Are expensive jeans worth it? Should you pay more then £100 for a pair? Surely denim is considered a workwear fabric, ergo it should be cheap as chips. Yes, but no.

There’s denim and then there’s denim. Japanese denim is beautiful – dense, dark, rigid but made in Japan so relatively expensive. Stretch denim to me is not really denim. (It’s usually cheap and prone to sagging, and don’t get me started on jeggings.) And modern mass produced denim is nothing compared to vintage denim. (more…)



Zara X Stella Tennant



Zara Stella Tennant

I’m not a huge high street girl (I leave that to Alison  – there are probably six fast fashion brands I go to) but put Stella in the frame and I’m open to anything.

I love Stella Tennant modelling for these Zara denim look book pictures. They’re clean, simple, and the clothes look contemporary but timeless enough to last a few seasons (and hopefully a few washes too). (more…)