THE DRG STYLE INDEX: BURBERRY, RAF SIMONS, MCM, CHANEL, LYST
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. BURBERRY WINS THE #ALSICEBUCKETCHALLENGE
As with all pop culture phenomena, there’s a bit of a debate raging around the #alsicebucketchallenge. Sure, it’s a great vehicle for self promotion, but if it raises awareness and cashola then who cares? One of my favourites was Saks Fifth Avenue’s Marigay McKee (AKA the goddess of grooming) who then nominated retail rivals Bergdorf’s, Barneys and Bloomingdale’s. Naturally, Burberry utilised its iconic trench (clever Burberry), and here’s the Topshop team taking on the challenge having been nominated by ASOS. (more…)
