9 April, 2013

Glamour magazine: How Cara Reinvented Cool

Much as I love digital, there’s still a buzz to be had from seeing my byline in print. Glamour magazine commissioned me to write a few words on Cara Delevingne, in which I tried to pinpoint the essence of her success. Conclusion? It’s a combo of everygirl personality plus a super-social media presence that her fans love to engage with. And from a brand point of view, rather like some uber-bloggers, Cara has the cash factor – when she wears something, it sells. (As streetwear brand Hardware LDN told me, “when Cara was spotted wearing Hardwear LDN at London Fashion Week, we sold 200 units within the hour”.) No wonder she gets repeat-booked by brands like DKNY, Chanel and Burberry – it’s all about the ROI, baby!

You can read the four page feature in Glamour, out now…

Disneyrollergirl 0 Comments Brands, Business of fashion, Magazines Cara Delevingne, Glamour, magazines, models, social media

7 April, 2013

Models from Elsewhere: Andrea Lindstrom

When I started this project, ‘Models From Elsewhere’, I pictured model apartments decorated with family mementos. Maybe knick-knacks on mantlepieces or photos tacked to a wall. But no, the reality is that models, by their nomadic nature, don’t have lots of possessions, they keep their photos as most Gen Y-ers do – inside their phones and laptops. Instead they have wearable keepsakes; in the case of Andrea Lindstrom from Union Models, jewellery, perfume, and her brothers’ sweatshirts. (more…)

Disneyrollergirl 0 Comments Photography, Shoots, Styling Models From Elsewhere, shoots, shopping

7 April, 2013

Free goody bag: Cult Beauty’s ultimate gift with purchase

The beauty sample box phenomenon keeps on growing. (There are now even sites dedicated to swapping and collecting products.) Cult Beauty has its own take on the idea with its ‘goody bags’ which work as a tempting GWP.

From today* if you spend £50 or more, you can receive a swag bag of cult minis, including NCLA’s Peter Som nail wrap collection, 3ml Dr Lipp Original Balm and 3ml Aromatherapy Associates Deep Relax. (more…)

Disneyrollergirl 0 Comments Beauty, News, Retail concepts, Shopping beauty, Cult Beauty, Eve Lom, Lipstick Queen, retail concepts, Seche Vite, shopping

3 April, 2013

AW13 trend report: Mich Dulce’s banana-fibre hats

How cheery are Mich Dulce’s new millinery pics from her AW13 look book? I spotted these darling hats on her stand at London Fashion Week in February, where Michelle told me about about the sustainable methods they’re made from. (They’re handmade from traditional Filipino T’nalak fabric, handwoven by women who Michelle trains as part of a social enterprise scheme.) (more…)