Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. LYST GOES GLOBAL
Lyst has just raised £40 million in funding from some of the biggest fash-and-tech investors. The aggregated shopping site now has a universal shopping cart that lets you shop from multiple etailers really easily, and the new funding will allow it to expand its services globally. “This round of funding allows us to take Lyst to fashion consumers around the world. We are already seeing a higher conversion by as much as five times through our universal cart – its widespread adoption by the industry’s leading brands and stores is a testament to the unique platform we have built and the volumes of sales it is generating,” said founder Chris Morton. I’ve seen the site grow from a teeny bags and shoes site (that was a super-cool concept, even then), to this immense global player. Big congratulations!
2. MIU MIU – THIS IS AWKWARD
Ooh new Miu Miu AW15 campaign. Jamie Hawkesworth took the pics and their bad lighting and awkward styling (by Olivier Rizzo) remind me of a certain golden era of fashion advertising from the early 90s, when Juergen Teller led the anti-fashion fashion charge.
3. ALL CHANGE AT ATTERLEY ROAD
Womenswear etailer Atterley Road has had a spruce-up with everything from the team, the creative direction, and even the name undergoing a revamp. With a new CEO freshly installed from ASOS, as well as a new creative director (also ex-ASOS), we can expect some excitement for the middle-market etailer. Early signs are good, going by these Celine-lite pictures.
4. SUPERMARKET SARAH X MONKI
I’m a big fan of Supermarket Sarah, she of the endlessly fun shoppable wall installations. This month, Supermarket Sarah goes from online to offline, as she teams up with Swedish chain Monki to take her concept worldwide. The shop-in-shop inspired campaign arrives in store and on Monki.com on 6th May as well as at Supermarketsarah.com.