London Fashion week SS12 Day 6 highlights



JW Anderson’s jarring colour combinations. His menswear was not dissimilar to his womenswear, so his new loafer-trainer hybrid (made by Aldo) put in a repeat appearance
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Swarovski launches SCVNGR ‘Discover Your Light’ treasure hunt




‘Gamification’ has been talked up as the next big thing in digital fashion for a while, ever since Jimmy Choo employed Twitter, Facebook and Foursquare in its Catch-a-Choo treasure hunt, in fact. More recently, Netaporter’s ‘shop window’ app by Aurasma created a frenzy at Fashion’s Night Out as hoards of fashionistas (including one Anna Wintour) waved their smart phones in front of virtual Miu Miu shoes and Proenza PS1s in a bid to win the goodies on display in a one-night-only store front. (more…)