Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.
New to the space is Clique, a free print magazine mailed to its target audience, with every item shoppable, sharable and watchable by smartphone. (more…)
Today, the second day of London Collections: Men, saw the release of Mrporter.com’s commercial collaboration to support independent British designers. Katie Eary, Sibling, Richard Nicoll and Matthew Miller each created three exclusive pieces for Mr Porter and every one of them is a thing of beauty. (more…)
Highlights from day 2 of London Collections: Men included more long-haired surfy swagger courtesy of Shaun Samson, and a vibrant baroque-printed vision of skater style from Katie Eary (complete with custom skateboards). (more…)