Clique’s interactive print-to-mobile magazine launches – with exclusive Katie Eary product
Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.
New to the space is Clique, a free print magazine mailed to its target audience, with every item shoppable, sharable and watchable by smartphone. (more…)