Jo Malone London ups its luxury game with Rare Teas
Jo Malone London has been a tad hit and miss for me in the last year, but things have picked up with its latest release, Rare Teas.
I’m currently doused in Darjeeling Tea, one of the new limited edition Rare Teas colognes, which retail at a premium £ 240 for 175ml. The essence of this collection is taking six revered rare teas from exotic locales including Morocco and Japan and infusing them straight from the leaf into a fragrance. It’s a ritualistic process and actually unheard of in fragrance until now. Each tea is blended with other ingredients to create a completely new but tea-centric concoction. (more…)
